BEAUMONT, Texas – Wednesday night at the Montagne Center, Lamar University women's basketball is turning it PINK. The Cardinals will wear pink uniforms in its Play 4 Kay – Breast Cancer Awareness game presented by Neches Federal Credit Union.
Lamar athletics will be giving away pink Lamar University Cardinal t-shirts while supplies last. We encourage all fans coming to the contest to wear pink to the Montagne Center.
During the contest, the Zeta Tau Alpha sorority will be selling baked goods to for breast cancer awareness.
The "pink phenomenon" in women's basketball began during the 2004-2005 basketball season, when Coach Yow's cancer recurred after being in remission for 17 years. Play4Kay is the grassroots fundraising initiative of the Kay Yow Cancer Fund. It was originally called Think Pink, later Pink Zone, and most recently and finally, Play4Kay. Women's basketball teams wore pink in honor of Coach Yow and those battling cancer. In 2007, this movement resulted in the establishment of the Kay Yow Cancer Fund and its Play4Kay initiative.
For the past eleven years, numerous sports, groups, and organizations have hosted Play4Kay fundraisers that resonated with their fans and the community, all while raising funds for the Kay Yow Cancer Fund. Play4Kay events allow members of the basketball community to play a part in the Kay Yow Cancer Fund simply by doing something they love, playing ball. Coach Yow wouldn't have it any other way. For more information on the Play 4 Kay Cancer Fund,
click here.
Lamar sits in second place in the SLC, just a game back of Stephen F. Austin. LU and UIW tips off at 7 p.m. from the Montagne Center.
