BEAUMONT, Texas – Lamar University has entered into an exclusive partnership with Peak Sports MGMT to sell corporate sponsorships, expand its market presence and provide additional staffing announced LU Director of Athletics Marco Born Thursday morning.
 
Peak Sports MGMT will be seeking sponsorships for each of the university's 17 sports and the facilities they compete in.
 
"We are excited about Peak Sports joining the Lamar University athletics family," said Born. "I believe LU has a great product to offer, and Peak Sports will only help strengthen our brand. We want to continue to expand our corporate sales and we believe our partnership with Peak Sports will make that happen."
 
Peak Sports MGMT is a sponsorship/advertising and event management firm out of Frisco, Texas. Peak Sports currently handles the properties for eight NCAA Division I institutions, in addition to the Frisco College Baseball Classic and Round Rock Classic. LU will be the fifth Southland Conference school to join Peak Sports MGMT (Central Arkansas, Southeastern Louisiana, Nicholls and Northwestern State).
 
"We have always had Lamar University circled as a place that we want to work," said Peak Sports MGMT President Ryan Holloway. "Lamar has had a foundation of success and football this past season showed what the future holds for all sports.  Cardinal leadership under Marco Born has Lamar headed in the right direction.  We can't wait to get to work and indulge ourselves in the spirit and culture of the Golden Triangle of Texas!"